2008年10月20日星期一
Steel-toe boots
Steel-toe boots (also known as safety toe boots, steel-capped boots or safety boots) are durable boots or shoes that have a protective reinforcement in the toe, usually combined with a sole plate, which protect the foot from falling objects and punctures from below. Traditionally made of steel, the reinforcement can also be made of a composite material, or a plastic such as thermoplastic polyurethane (TPU). Steel-toe boots are important in the construction industry and in many industrial settings. Occupational safety and health legislation or insurance requirements may require the use of such boots in some settings, and may mandate certification of such boots and the display of such certification directly on the boots. In Canada, certified boots have a Canadian Standards Association green triangle on them.
Safety footwear now comes in many styles, including sneakers and clogs. Some are quite formal, for supervising engineers who must visit sites where protective footwear is mandatory.
A myth about steel-toe boots is that the inserts actually create a more dangerous environment, because a significant weight could cause the steel to act like a blade, severing the toe instead of the weight simply crushing the foot. However, the weight needed to induce such a failure would result in such severe damage to the toe that amputation would be necessary anyway.[1].
Some brands of steel-toe footwear, particularly Dr. Martens and Grinders, have become fashionable within subcultures such as skinhead, punk, and rivethead.
Safety Criteria
Most safety shoes have symbols on the outside, to indicate the protection the shoe offers. Examples are:
Green Triangle indicates that it is a class 1 toe cap with puncture resistant sole.
Yellow Triangle indicates that it is a class 2 toe cap with puncture resistant sole.
White Square (with ohm symbol) indicates electrical protection.
Yellow Square(with SD) indicates anti-static protection.
Red Square(with C) indicates electrically conductive.
Fir Tree indicates protection against chain-saws.
United States
In the United States, the applicable standard for protective footwear is ASTM standards F 2412-05, Standard Test Methods for Foot Protection and ASTMF 2413-05, Standard Specification for Performance Requirements for Foot Protection.
OSHA requires compliance of ANSI Z41.1-1991, "American National Standard for Personal Protection-Protective Footwear," if purchased after July 5, 1994 [2].
If purchased before July 5, 1994, ANSI standard "USA Standard for Men's Safety-Toe Footwear," Z41.1-1967 [3].
California has updated its regulations with the new 2005 ASTM standards F 2412-05, Standard Test Methods for Foot Protection and ASTM F 2413-05, Standard Specification for Performance Requirements for Foot Protection. [4].
Canada
Generally, a safety-shoe is a shoe that follows at least one of five criterion. You can determine which criteria your safety-shoes adhere to by looking for CSA's(Canada's Standard Association) alphanumerical code found inside the shoe. This code is made up of a combination of 5 different symbols: 1, 2 or 0 P or 0 M or 0 E, S or C X or 0
The first code indicates if the shoe has a steel-toe cap(a metal shell embedded on top of the toes part of the shoe). "0" means there is none. "1" means that there is, and it resists an impact of 125 joules(22.7 kg object falling from 56 cm above). "2" means that it resists an impact of 90 joules.
The second code indicates if the shoe has soles that protect the arches of the feet from punctures. "P" means it does. "O" means it doesn't.
The third code indicates if the shoe has a metatarsus protection against shocks and collisions. "M" means it does. "O" doesn't.
The fourth code indicates the shoe's electrical properties. "E" means it resists electrical shocks. "S" means it disperses static electrical. "C" means it conducts electricity.
This last code is found only on shoes that protect the foot from chainsaws. "X" it does, "O" does not.
NOTE:
Safety footwear now comes in many styles, including sneakers and clogs. Some are quite formal, for supervising engineers who must visit sites where protective footwear is mandatory.
A myth about steel-toe boots is that the inserts actually create a more dangerous environment, because a significant weight could cause the steel to act like a blade, severing the toe instead of the weight simply crushing the foot. However, the weight needed to induce such a failure would result in such severe damage to the toe that amputation would be necessary anyway.[1].
Some brands of steel-toe footwear, particularly Dr. Martens and Grinders, have become fashionable within subcultures such as skinhead, punk, and rivethead.
Safety Criteria
Most safety shoes have symbols on the outside, to indicate the protection the shoe offers. Examples are:
Green Triangle indicates that it is a class 1 toe cap with puncture resistant sole.
Yellow Triangle indicates that it is a class 2 toe cap with puncture resistant sole.
White Square (with ohm symbol) indicates electrical protection.
Yellow Square(with SD) indicates anti-static protection.
Red Square(with C) indicates electrically conductive.
Fir Tree indicates protection against chain-saws.
United States
In the United States, the applicable standard for protective footwear is ASTM standards F 2412-05, Standard Test Methods for Foot Protection and ASTMF 2413-05, Standard Specification for Performance Requirements for Foot Protection.
OSHA requires compliance of ANSI Z41.1-1991, "American National Standard for Personal Protection-Protective Footwear," if purchased after July 5, 1994 [2].
If purchased before July 5, 1994, ANSI standard "USA Standard for Men's Safety-Toe Footwear," Z41.1-1967 [3].
California has updated its regulations with the new 2005 ASTM standards F 2412-05, Standard Test Methods for Foot Protection and ASTM F 2413-05, Standard Specification for Performance Requirements for Foot Protection. [4].
Canada
Generally, a safety-shoe is a shoe that follows at least one of five criterion. You can determine which criteria your safety-shoes adhere to by looking for CSA's(Canada's Standard Association) alphanumerical code found inside the shoe. This code is made up of a combination of 5 different symbols: 1, 2 or 0 P or 0 M or 0 E, S or C X or 0
The first code indicates if the shoe has a steel-toe cap(a metal shell embedded on top of the toes part of the shoe). "0" means there is none. "1" means that there is, and it resists an impact of 125 joules(22.7 kg object falling from 56 cm above). "2" means that it resists an impact of 90 joules.
The second code indicates if the shoe has soles that protect the arches of the feet from punctures. "P" means it does. "O" means it doesn't.
The third code indicates if the shoe has a metatarsus protection against shocks and collisions. "M" means it does. "O" doesn't.
The fourth code indicates the shoe's electrical properties. "E" means it resists electrical shocks. "S" means it disperses static electrical. "C" means it conducts electricity.
This last code is found only on shoes that protect the foot from chainsaws. "X" it does, "O" does not.
NOTE:
Mountaineering boots
Mountaineering boots are a type of footwear used in the extreme sport of mountain climbing. They are designed specifically for moving over harsh terrain.
Not to be confused with hiking boots, mountaineering boots are usually taller, stiffer, and insulated. The boots can be made of leather, plastic, or modern synthetic materials like Kevlar.
The extra height and stiffness of mountaineering boots helps support the climber in steep terrain where flexible boots could cause unsure footing and possibly result in a fall. This extra stiffness is traditionally achieved through the use of a full steel shank, though some manufacturers have begun to use carbon fiber to create the necessary stiffness.
Mountaineering boots are typically designed to be used with crampons. To achieve compatibility with crampons, welts are molded into the toe and heel of the boot, providing a platform for the crampon to attach to. The stiffness of the boot enhances the precision of the crampon and allows a climber to pursue steeper and more difficult terrain.
Another important aspect of mountaineering boots is warmth. To prevent frostbite in extreme cold conditions, synthetic insulation is incorporated into the boot. Lighter weight boots are classified as single boots. These single boots are insulated as a single unit with the insulation being permanently attached to the rest of the boot. Double boots, another classification, typically consist of a non-insulated shell with a removable insulated liner. They have either a leather or plastic outer-shell as well as a removable liner. The purpose of a double boot is long term protection from cold weather. If the liner becomes wet, it can be removed from the shell and dried inside a sleeping bag. Since the insulation cannot be removed from single boots, they are not ideally suited for multi-day cold weather excursions.
//
Other Uses
Mountaineering boots are used for ice climbing, mixed (rock & ice) climbing, and crevasse traverse and rescue. They are not completely stiff like ski boots as they need some degree of flexibility for activities such as hiking and snowshoeing.
The versatility of these boots also makes them popular for other activities. With their durability and extreme-weather adaptability, they are worn by snow-plough drivers, cable car operators, mountain rangers (especially in the winter), rescue paramedics, ski lift operators and snowcat drivers.
Mountaineering boots are generally considered to be too stiff for backpacking on established trails.
Buying and Maintenance Guide
It is important to ensure a good fit when choosing mountaineering boots. A poor fit can result in painful foot conditions. Different boots are designed to fit certain foot types, and it is critical to find a boot that matches the size and shape of one's foot.
Maintenance should be performed as per the manufacturer's guidelines.
NOTE:
Not to be confused with hiking boots, mountaineering boots are usually taller, stiffer, and insulated. The boots can be made of leather, plastic, or modern synthetic materials like Kevlar.
The extra height and stiffness of mountaineering boots helps support the climber in steep terrain where flexible boots could cause unsure footing and possibly result in a fall. This extra stiffness is traditionally achieved through the use of a full steel shank, though some manufacturers have begun to use carbon fiber to create the necessary stiffness.
Mountaineering boots are typically designed to be used with crampons. To achieve compatibility with crampons, welts are molded into the toe and heel of the boot, providing a platform for the crampon to attach to. The stiffness of the boot enhances the precision of the crampon and allows a climber to pursue steeper and more difficult terrain.
Another important aspect of mountaineering boots is warmth. To prevent frostbite in extreme cold conditions, synthetic insulation is incorporated into the boot. Lighter weight boots are classified as single boots. These single boots are insulated as a single unit with the insulation being permanently attached to the rest of the boot. Double boots, another classification, typically consist of a non-insulated shell with a removable insulated liner. They have either a leather or plastic outer-shell as well as a removable liner. The purpose of a double boot is long term protection from cold weather. If the liner becomes wet, it can be removed from the shell and dried inside a sleeping bag. Since the insulation cannot be removed from single boots, they are not ideally suited for multi-day cold weather excursions.
//
Other Uses
Mountaineering boots are used for ice climbing, mixed (rock & ice) climbing, and crevasse traverse and rescue. They are not completely stiff like ski boots as they need some degree of flexibility for activities such as hiking and snowshoeing.
The versatility of these boots also makes them popular for other activities. With their durability and extreme-weather adaptability, they are worn by snow-plough drivers, cable car operators, mountain rangers (especially in the winter), rescue paramedics, ski lift operators and snowcat drivers.
Mountaineering boots are generally considered to be too stiff for backpacking on established trails.
Buying and Maintenance Guide
It is important to ensure a good fit when choosing mountaineering boots. A poor fit can result in painful foot conditions. Different boots are designed to fit certain foot types, and it is critical to find a boot that matches the size and shape of one's foot.
Maintenance should be performed as per the manufacturer's guidelines.
NOTE:
Jungle boot
Jungle boots are a type of combat boot designed for use in jungle warfare or in hot, wet and humid environments, where a standard leather combat boot would be uncomfortable or unsuitable to wear. Jungle boots have vent holes in the instep and sometimes a canvas upper to aid in ventilation and drainage of moisture.
Development and Use
The use of Jungle boots predates World War II, when small units of U.S. soldiers in Panama were issued rubber-soled, canvas-upper boots for testing.[1] Developed in conjunction with the U.S. Rubber Company, a pair of Jungle boots weighed approximately three pounds.
World War II
Field reports from the Panama Experimental Platoon on the new lightweight boots were positive, and Jungle boots were later issued to a number of U.S. Army and Marine forces for use in tropical or jungle environments, including U.S. Army forces in New Guinea and the Phillipines, and in Burma with Merrill's Marauders[2], and the Mars Task Force (5332nd Brigade, Provisional).[3] As jungle boots wore out more quickly than the standard Army Type II field shoes, they were often carried by infantrymen attached to the field pack as a secondary pair of footwear, to be used when encountering heavy, soft mud.[4]
In 1944, the Panama sole was first developed by U.S. Army Sergeant Raymond Dobie , which used a series of angled rubber lugs in the soles to push soft mud from the soles, clearing them and providing much better grip in greasy clay or mud.[5] However, the Panama sole was developed too late to see service in World War II.[6] With the end of the war, all official interest in jungle equipment came to a halt; an improved Jungle boot with the new Panama sole was not produced until 1966.[7]
Vietnam War
In the early 1960s, a jungle boot incorporating most of the improvements developed since the end of World War II was issued to U.S. forces personnel during the Vietnam War. In the improved boot, the upper was made of cotton canvas duck, with leather for the toe and heel, and nylon reinforcements for the neck of the boot.[8] The new Jungle boot originally used a Vibram-type lugged composition rubber sole strongly vulcanized to the leather toe and heel. Water drains (screened eyelets) were added to the canvas top near the sole to quickly drain water from the inside of the boot. Removable ventilating insoles made of fused layers of Saran plastic screen, first invented in 1942, were later adopted for the issue Jungle boot. The insoles trapped air which was circulated throughout the interior of the boot during the act of walking; moist interior air was exchanged for outside air using the water drain eyelets.[9] In 1968, after two additional years of testing with troops in the Panamanian jungles, the Panama sole was finally adopted by the U.S. Army for its issue Jungle boot.[10]
After numerous widely-reported incidents of foot injuries to U.S. forces caused by punji stake traps, issue Jungle boots were fitted with a stainless steel plate inside the boot's sole to protect the wearer from punji stake traps.[8][11][12] Later Jungle boots were given nylon canvas tops in place of cotton duck.
Post-Vietnam Jungle Boot Designs
The US military jungle boot helped influence the design of the famed desert combat boot, which many American soldiers wore during Operation Desert Storm in 1991, Operation Enduring Freedom in Afghanistan in 2001 and Operation Iraqi Freedom in 2003. Despite the introduction of the desert boot at the time of Operation Desert Storm, many American military personnel were still issued jungle boots because there were not enough desert boots to issue to all personnel in the theater.
During the 1980s, some of the improvements incorporated over the years in U.S. jungle boot design were modified or discarded, primarily for reasons of cost and convenience. This included changes in rubber sole composition (to avoid marking linoleum floors at stateside army bases), and use of waterproof Poron linings instead of Saran ventilating insoles. Increasing use of the Jungle boot as a general-purpose combat boot brought more changes; the issue boot's Panama sole reverted to a Vibram sole better suited to use on other types of terrain, such as rocks or sand. By the late 1980s, incidents of heel blowouts and loss of water drains (screened eyelets) were reported.[13]
Today, Altama Footwear and Wellco Footwear are two American combat boot companies who still manufacture the US military jungle boot. Altama began manufacturing boots for the military towards the end of the Vietnam War, in 1969, and is still supplying the military with footwear to date. Wellco gained the first government contract for boots in 1965. These companies manufacture the boots in the original configuration with green cotton/nylon upper and conventional eyelets and an updated version with a black cotton/nylon/Cordura upper and a hook-and-eyelet lacing system.
As of 2005, the United States Marine Corps has retired black jungle boots from front-line military service and replaced them with a new combat boot called the Jungle/Desert Boot.
NOTE:
Development and Use
The use of Jungle boots predates World War II, when small units of U.S. soldiers in Panama were issued rubber-soled, canvas-upper boots for testing.[1] Developed in conjunction with the U.S. Rubber Company, a pair of Jungle boots weighed approximately three pounds.
World War II
Field reports from the Panama Experimental Platoon on the new lightweight boots were positive, and Jungle boots were later issued to a number of U.S. Army and Marine forces for use in tropical or jungle environments, including U.S. Army forces in New Guinea and the Phillipines, and in Burma with Merrill's Marauders[2], and the Mars Task Force (5332nd Brigade, Provisional).[3] As jungle boots wore out more quickly than the standard Army Type II field shoes, they were often carried by infantrymen attached to the field pack as a secondary pair of footwear, to be used when encountering heavy, soft mud.[4]
In 1944, the Panama sole was first developed by U.S. Army Sergeant Raymond Dobie , which used a series of angled rubber lugs in the soles to push soft mud from the soles, clearing them and providing much better grip in greasy clay or mud.[5] However, the Panama sole was developed too late to see service in World War II.[6] With the end of the war, all official interest in jungle equipment came to a halt; an improved Jungle boot with the new Panama sole was not produced until 1966.[7]
Vietnam War
In the early 1960s, a jungle boot incorporating most of the improvements developed since the end of World War II was issued to U.S. forces personnel during the Vietnam War. In the improved boot, the upper was made of cotton canvas duck, with leather for the toe and heel, and nylon reinforcements for the neck of the boot.[8] The new Jungle boot originally used a Vibram-type lugged composition rubber sole strongly vulcanized to the leather toe and heel. Water drains (screened eyelets) were added to the canvas top near the sole to quickly drain water from the inside of the boot. Removable ventilating insoles made of fused layers of Saran plastic screen, first invented in 1942, were later adopted for the issue Jungle boot. The insoles trapped air which was circulated throughout the interior of the boot during the act of walking; moist interior air was exchanged for outside air using the water drain eyelets.[9] In 1968, after two additional years of testing with troops in the Panamanian jungles, the Panama sole was finally adopted by the U.S. Army for its issue Jungle boot.[10]
After numerous widely-reported incidents of foot injuries to U.S. forces caused by punji stake traps, issue Jungle boots were fitted with a stainless steel plate inside the boot's sole to protect the wearer from punji stake traps.[8][11][12] Later Jungle boots were given nylon canvas tops in place of cotton duck.
Post-Vietnam Jungle Boot Designs
The US military jungle boot helped influence the design of the famed desert combat boot, which many American soldiers wore during Operation Desert Storm in 1991, Operation Enduring Freedom in Afghanistan in 2001 and Operation Iraqi Freedom in 2003. Despite the introduction of the desert boot at the time of Operation Desert Storm, many American military personnel were still issued jungle boots because there were not enough desert boots to issue to all personnel in the theater.
During the 1980s, some of the improvements incorporated over the years in U.S. jungle boot design were modified or discarded, primarily for reasons of cost and convenience. This included changes in rubber sole composition (to avoid marking linoleum floors at stateside army bases), and use of waterproof Poron linings instead of Saran ventilating insoles. Increasing use of the Jungle boot as a general-purpose combat boot brought more changes; the issue boot's Panama sole reverted to a Vibram sole better suited to use on other types of terrain, such as rocks or sand. By the late 1980s, incidents of heel blowouts and loss of water drains (screened eyelets) were reported.[13]
Today, Altama Footwear and Wellco Footwear are two American combat boot companies who still manufacture the US military jungle boot. Altama began manufacturing boots for the military towards the end of the Vietnam War, in 1969, and is still supplying the military with footwear to date. Wellco gained the first government contract for boots in 1965. These companies manufacture the boots in the original configuration with green cotton/nylon upper and conventional eyelets and an updated version with a black cotton/nylon/Cordura upper and a hook-and-eyelet lacing system.
As of 2005, the United States Marine Corps has retired black jungle boots from front-line military service and replaced them with a new combat boot called the Jungle/Desert Boot.
NOTE:
Jackboot
A jackboot is a type of combat boot that rises to at least mid-calf, has no laces, and typically has a leather sole with hobnails and heel irons.The term probably originates from association with the word jack or jerkin, as a common garment worn by the peasantry.
Although dating from before Napoleon, since the twentieth century jackboots have been strongly associated with totalitarian motifs. The word is commonly used in Britain as a synonym for totalitarianism, particularly fascism, although jackboots and similar types of footwear have been worn by various British regiments since the 18th Century. Following the 1982 invasion of the Falkland Islands, British Prime Minister Margaret Thatcher declared that the democratic rights of the Falkland Islanders had been assaulted, and would not surrender the islands to the Argentine "jackboot".
The term is perhaps less used in America, although in 1995, National Rifle Association (NRA) president Wayne LaPierre sparked controversy when he referred to overzealous federal agents as "jackbooted government thugs"; the comment caused former U.S. President George H.W. Bush to resign his lifetime membership in the organization. The resignation of so public a figure as Mr. Bush prompted an open letter from the association to the former president to be published in major newspapers; the letter included a litany of alleged and settled cases of Bureau of Alcohol, Tobacco and Firearms abuses and an assertion that LaPierre and the NRA were merely borrowing a well-worn phrase uttered by other public figures in their calls for reform of the agency, among them Representative John Dingell of Michigan.[1]
The boots are connected to fascism, particularly Nazism, as they were issued by the Wehrmacht and SS during early phases of World War II before Germany encountered leather shortages. When goosestepping on pavement, the large columns of German soldiers marching in formation created a distinct rock-crushing sound which came to symbolize German conquest and occupation.[citation needed] The same style of boot had been in use with German armies in World War I and before.
Jackboots can also be associated with the armies of the former USSR (called sapogi) and East Germany. Jackboots are still a part of the modern parade and service attire of the army of Russia, and several other former Soviet states.
The "Jackboot of Oppression" is sometimes referred to as the policy of zealous computer network administrators who lock down their systems tightly.
Popular culture
The Beatles' "Polythene Pam" lyrics mention "jackboot and kilt"; while "Happiness is a Warm Gun" mentions "hobnail boots".
The Motörhead protest song, "March or Die" features the lines "Sword and shield and jackboot heel" in reference to its use by fascist military.
The Smashing Pumpkins have a song entitled "Jackboot" that is included in "Pastichio Medley" from the Zero single. It can also be heard at the end of "Silverfuck" during Siamese Dream era concerts.
The Barenaked Ladies song "Another Postcard" includes the line "some chimps in jackboots."
The Minutemen song "If Reagan Played Disco," which mocked the far-right politics and faux-populism of Ronald Reagan, included the lyric "he'd shoot a ton of shit/ you can't disco with Jackboots."
The song "Red Dress" on Dear Science, TV On the Radio's 2008 album, uses the term pejoratively.
Jackboots and Effingham style boots were at one time frequently used in science fiction movies as part of the generic futuristic footwear or space boots. This was mostly because they were readily available from costume suppliers and it is considerably cheaper to redress existing costumes which are usually rented by studios. This spaceboot look has mostly disappeared after Star Trek: The Next Generation introduced a new sensibility into futuristic fashion.
NOTE:
Although dating from before Napoleon, since the twentieth century jackboots have been strongly associated with totalitarian motifs. The word is commonly used in Britain as a synonym for totalitarianism, particularly fascism, although jackboots and similar types of footwear have been worn by various British regiments since the 18th Century. Following the 1982 invasion of the Falkland Islands, British Prime Minister Margaret Thatcher declared that the democratic rights of the Falkland Islanders had been assaulted, and would not surrender the islands to the Argentine "jackboot".
The term is perhaps less used in America, although in 1995, National Rifle Association (NRA) president Wayne LaPierre sparked controversy when he referred to overzealous federal agents as "jackbooted government thugs"; the comment caused former U.S. President George H.W. Bush to resign his lifetime membership in the organization. The resignation of so public a figure as Mr. Bush prompted an open letter from the association to the former president to be published in major newspapers; the letter included a litany of alleged and settled cases of Bureau of Alcohol, Tobacco and Firearms abuses and an assertion that LaPierre and the NRA were merely borrowing a well-worn phrase uttered by other public figures in their calls for reform of the agency, among them Representative John Dingell of Michigan.[1]
The boots are connected to fascism, particularly Nazism, as they were issued by the Wehrmacht and SS during early phases of World War II before Germany encountered leather shortages. When goosestepping on pavement, the large columns of German soldiers marching in formation created a distinct rock-crushing sound which came to symbolize German conquest and occupation.[citation needed] The same style of boot had been in use with German armies in World War I and before.
Jackboots can also be associated with the armies of the former USSR (called sapogi) and East Germany. Jackboots are still a part of the modern parade and service attire of the army of Russia, and several other former Soviet states.
The "Jackboot of Oppression" is sometimes referred to as the policy of zealous computer network administrators who lock down their systems tightly.
Popular culture
The Beatles' "Polythene Pam" lyrics mention "jackboot and kilt"; while "Happiness is a Warm Gun" mentions "hobnail boots".
The Motörhead protest song, "March or Die" features the lines "Sword and shield and jackboot heel" in reference to its use by fascist military.
The Smashing Pumpkins have a song entitled "Jackboot" that is included in "Pastichio Medley" from the Zero single. It can also be heard at the end of "Silverfuck" during Siamese Dream era concerts.
The Barenaked Ladies song "Another Postcard" includes the line "some chimps in jackboots."
The Minutemen song "If Reagan Played Disco," which mocked the far-right politics and faux-populism of Ronald Reagan, included the lyric "he'd shoot a ton of shit/ you can't disco with Jackboots."
The song "Red Dress" on Dear Science, TV On the Radio's 2008 album, uses the term pejoratively.
Jackboots and Effingham style boots were at one time frequently used in science fiction movies as part of the generic futuristic footwear or space boots. This was mostly because they were readily available from costume suppliers and it is considerably cheaper to redress existing costumes which are usually rented by studios. This spaceboot look has mostly disappeared after Star Trek: The Next Generation introduced a new sensibility into futuristic fashion.
NOTE:
2008年10月17日星期五
Oscar de la Renta
Oscar de la Renta (born July 22, 1932) is a leading fashion designer.
Early years
Oscar de la Renta (born Oscar Aristides Renta Fiallo) was born in the Dominican Republic, to a Dominican mother and a Puerto Rican father. At the age of 18, he moved to Spain, where he studied painting at the Acade of San Fernando in Madrid. He quickly changed his focus to fashion. While living in Spain, he became interested in the world of design and began sketching for leading Spanish fashion houses, which soon led to an apprenticeship with Spain's most renowned couturier, Cristóbal Balenciaga. Later, de la Renta left Spain to join Antonio Castillo as a couture assistant at Lanvin in Paris.
In 1963, torn between designing custom clothing for Elizabeth Arden, shoes and accessories and designing ready-to-wear for Christian Dior-New York, de la Renta turned for advice to Diana Vreeland, the Editor-in-Chief of Vogue, saying that what he really wanted was to "get into ready to wear, because that's where the money is". Vreeland replied, "Then go to Arden because you will make your reputation faster. She is not a designer, so she will promote you. At the other place, you will always be eclipsed by the name of Dior."[1] De la Renta proceeded to work for Arden for two years before launching his own label.
He was one of the three major protégés of Baron de Gunzburg, the others were Bill Blass and Calvin Klein.[2]
Awards, honors, philanthropic endeavors
De la Renta's talents receive continual international recognition. Among them, he received the CFDA Womenswear Designer of the Year Award in 2000 and in 2008 (tied with Proenza Schouler). In February 1990, he was honored with the CFDA Lifetime Achievement Award. From 1973 to 1976, and from 1986 to 1988, he served as President of the CFDA. He is also a two-time winner of the American Fashion Critic's Award and was inducted into the Fame in 1973. In 1993 to 2002, Oscar de la Renta designed the haute couture collection for the house of Pierre Balmain, becoming the first Dominican to design for a French couture house.
The Dominican Republic has also honored him with the order al Mérito de Juan Pablo Duarte and the Order of Cristóbal Colón. De la Renta has contributed extensively in the construction of a much needed school near his home in Punta Cana.
De la Renta serves as a board member of the Metropolitan Opera, New York Opera House, Carnegie Hall, and Channel Thirteen/WNET. He also serves on the boards of several charitable institutions such as New Yorkers for Children, the America's Society and is presently chairman of the Queen Sofia Spanish Institute.
Citizenship
Even though his father was a US citizen, de la Renta was solely a Dominican citizen due to past United States law prohibiting dual-citizenship. He renounced his Dominican citizenship in 1971, (a formality required by the US, given that Dominican citizenship is non-renounceable) when he was naturalized as a United States citizen. Although he was offered the post of Dominican ambassador to the United States, de la Renta refused to part with his newly acquired citizenship, and declined the nomination. Today he holds both a US and a Dominican passport.
Marriages
In 1967, Oscar de la Renta became the third husband of Françoise de Langlade (1931–1983), an editor-in-chief of French Vogue who once worked for the fashion house of Elsa Schiaparelli. She previously was married to businessman Jean Bruère and diplomat Nicholas Bagenow. After her third marriage, Françoise de la Renta worked as a consultant to Elizabeth Arden, became a prominent hostess, had their Manhattan apartment decorated by Denning & Fourcade, and later opened her own decorating business (among her clients were Florinda Bolkan and Helmut Berger). Of her approach to fashion, she once said, "Oscar is not my favorite designer–just one of them." As The New York Times noted after her death, "She was also widely credited for some of the successes of her husband, the fashion designer Oscar de la Renta. Although she was not active in his business, she attracted many of the rich and famous to his shows."
In 1989, the designer married Annette Reed (1939-). She is the former wife of American Heritage magazine publisher Samuel Pryor Reed and the only child of the German banker Dr. Fritz Mannheimer and his wife, Marie Annette Reiss.
De la Renta has stepchildren from both marriages; he also has an adopted son, Moises de la Renta.
NOTE:
Early years
Oscar de la Renta (born Oscar Aristides Renta Fiallo) was born in the Dominican Republic, to a Dominican mother and a Puerto Rican father. At the age of 18, he moved to Spain, where he studied painting at the Acade of San Fernando in Madrid. He quickly changed his focus to fashion. While living in Spain, he became interested in the world of design and began sketching for leading Spanish fashion houses, which soon led to an apprenticeship with Spain's most renowned couturier, Cristóbal Balenciaga. Later, de la Renta left Spain to join Antonio Castillo as a couture assistant at Lanvin in Paris.
In 1963, torn between designing custom clothing for Elizabeth Arden, shoes and accessories and designing ready-to-wear for Christian Dior-New York, de la Renta turned for advice to Diana Vreeland, the Editor-in-Chief of Vogue, saying that what he really wanted was to "get into ready to wear, because that's where the money is". Vreeland replied, "Then go to Arden because you will make your reputation faster. She is not a designer, so she will promote you. At the other place, you will always be eclipsed by the name of Dior."[1] De la Renta proceeded to work for Arden for two years before launching his own label.
He was one of the three major protégés of Baron de Gunzburg, the others were Bill Blass and Calvin Klein.[2]
Awards, honors, philanthropic endeavors
De la Renta's talents receive continual international recognition. Among them, he received the CFDA Womenswear Designer of the Year Award in 2000 and in 2008 (tied with Proenza Schouler). In February 1990, he was honored with the CFDA Lifetime Achievement Award. From 1973 to 1976, and from 1986 to 1988, he served as President of the CFDA. He is also a two-time winner of the American Fashion Critic's Award and was inducted into the Fame in 1973. In 1993 to 2002, Oscar de la Renta designed the haute couture collection for the house of Pierre Balmain, becoming the first Dominican to design for a French couture house.
The Dominican Republic has also honored him with the order al Mérito de Juan Pablo Duarte and the Order of Cristóbal Colón. De la Renta has contributed extensively in the construction of a much needed school near his home in Punta Cana.
De la Renta serves as a board member of the Metropolitan Opera, New York Opera House, Carnegie Hall, and Channel Thirteen/WNET. He also serves on the boards of several charitable institutions such as New Yorkers for Children, the America's Society and is presently chairman of the Queen Sofia Spanish Institute.
Citizenship
Even though his father was a US citizen, de la Renta was solely a Dominican citizen due to past United States law prohibiting dual-citizenship. He renounced his Dominican citizenship in 1971, (a formality required by the US, given that Dominican citizenship is non-renounceable) when he was naturalized as a United States citizen. Although he was offered the post of Dominican ambassador to the United States, de la Renta refused to part with his newly acquired citizenship, and declined the nomination. Today he holds both a US and a Dominican passport.
Marriages
In 1967, Oscar de la Renta became the third husband of Françoise de Langlade (1931–1983), an editor-in-chief of French Vogue who once worked for the fashion house of Elsa Schiaparelli. She previously was married to businessman Jean Bruère and diplomat Nicholas Bagenow. After her third marriage, Françoise de la Renta worked as a consultant to Elizabeth Arden, became a prominent hostess, had their Manhattan apartment decorated by Denning & Fourcade, and later opened her own decorating business (among her clients were Florinda Bolkan and Helmut Berger). Of her approach to fashion, she once said, "Oscar is not my favorite designer–just one of them." As The New York Times noted after her death, "She was also widely credited for some of the successes of her husband, the fashion designer Oscar de la Renta. Although she was not active in his business, she attracted many of the rich and famous to his shows."
In 1989, the designer married Annette Reed (1939-). She is the former wife of American Heritage magazine publisher Samuel Pryor Reed and the only child of the German banker Dr. Fritz Mannheimer and his wife, Marie Annette Reiss.
De la Renta has stepchildren from both marriages; he also has an adopted son, Moises de la Renta.
NOTE:
Balenciaga
Balenciaga is a fashion house founded by Cristóbal Balenciaga, a Spanish designer, born in the Basque Country. He had a reputation as a couturier of uncompromising standards and was referred to as "the master of us all" by Christian Dior.[1] His bubble skirts and odd, feminine, yet ultra-modern shapes were trademarks of the house. The house of Balenciaga is now owned by the French multinational company PPR.
History
Cristóbal Balenciaga opened his first boutique in San Sebastián, Spain, in 1914,[2] which expanded to include branches in Madrid and Barcelona.[3] The Spanish royal family and the aristocracy wore his designs, but when the Spanish Civil War forced him to close his stores, Balenciaga moved to Paris.[2][3]
The designer house is now run by Nicolas Ghesquière.
Balenciaga opened his Paris couture house on Avenue George V in August 1937, and his first runway show featured designs heavily influenced by the Spanish Renaissance.[3] Balenciaga's success in Paris was nearly immediate. Within two years, the French press lauded him as a revolutionary, and his designs were highly sought-after.[3] Carmel Snow, the editor of Harper's Bazaar was an early champion of his designs.[4]
Customers risked their safety to travel to Europe during World War II to see Balenciaga's clothing.[3] During this period, he was noted for his "square coat," with sleeves cut in a single piece with the yoke, and for his designs with black (or black and brown) lace over bright pink fabric.[3]
However, it was not until the post-war years that the full scale of the inventiveness of this highly original designer became evident. His lines became more linear and sleek, diverging from the hourglass shape popularized by Christian Dior's New Look.[3] The fluidity of his silhouettes enabled him to manipulate the relationship between his clothing and women's bodies.[3] In 1951, he totally transformed the silhouette, broadening the shoulders and removing the waist. In 1955, he designed the tunic dress, which later developed into the chemise dress[3] of 1958. Other contributions in the postwar era included the spherical balloon jacket (1953), the high-waisted baby doll dress (1957), the cocoon coat (1957), the balloon skirt (1957), and the sack dress (1957).[3] In 1959, his work culminated in the Empire line, with high-waisted dresses and coats cut like kimonos. His manipulation of the waist, in particular, contributed to "what is considered to be his most important contribution to the world of fashion: a new silhouette for women."[3]
In the 1960s, Balenciaga was an innovator in his use of fabrics: he tended toward heavy fabrics, intricate embroidery, and bold materials.[3] His trademarks included "collars that stood away from the collarbone to give a swanlike appearance" and shortened "bracelet" sleeves.[3] His often spare, sculptural creations—including funnel-shape gowns of stiff duchess satin worn to acclaim by clients such as Pauline de Rothschild, Bunny Mellon, Marella Agnelli, Gloria Guinness and Mona von Bismarck—were considered masterworks of haute couture in the 1950s and 1960s. In 1960 he designed the wedding dress for Queen Fabiola of Belgium made of ivory duchess satin trimmed with white mink at the collar and the hips. Jackie Kennedy famously upset John F. Kennedy for buying Balenciaga's expensive creations while he was President because he feared that the American public might think the purchases too lavish. Her haute couture bills were eventually discreetly paid by her father-in-law, Joseph Kennedy.
Cristóbal Balenciaga left the house in 1968.[3]
Balenciaga today
Balenciaga is now owned by the Gucci Group (part of PPR), and its womenswear and menswear is headed by Nicolas Ghesquière.[5]
There was some conflict within the house of Balenciaga on Nicolas Ghesquiere's designs. The Gucci group said that if Balenciaga didn't become profitable within the year 2007, they would replace him.[citation needed] Ghesquière's F/W 2005 line showed that the house was not only profitable, but also attracted a number of celebrity customers including editor-in-chief at Vogue, Anna Wintour.
The house of Balenciaga designed the dresses worn by Jennifer Connelly and Nicole Kidman to the 2006 Academy Awards, as well as the wedding gown Kidman wore for her recent marriage to Keith Urban.[6] Kylie Minogue has also worn a Balenciaga dress for her "Slow" music video and for her concert tour.[7]
Today the brand is also famous for its line of motorcycle-inspired handbags, especially the famous "Lariat". Balenciaga currently owns only three boutiques in the United States their U.S. headquarters in New York on W 22nd St., Honolulu, and Los Angeles. A Boston and Orange County, CA boutique are planned to open in the coming months.
Balenciaga's Fall/Winter 2007 show has wowed Editor in chief of Teen Vogue Amy Astley, so much that a spread in Teen Vogue named "Global Studies", shot in Beijing, was influenced by the recent line, including skinny jodphers, tight, fitted blazers, beaded embellished scarves and other multiculti mixes.
Balenciaga is also very well known for creating avant-garde structural pieces, being on the edge of fashion and in the future of ready to wear.
NOTE:
History
Cristóbal Balenciaga opened his first boutique in San Sebastián, Spain, in 1914,[2] which expanded to include branches in Madrid and Barcelona.[3] The Spanish royal family and the aristocracy wore his designs, but when the Spanish Civil War forced him to close his stores, Balenciaga moved to Paris.[2][3]
The designer house is now run by Nicolas Ghesquière.
Balenciaga opened his Paris couture house on Avenue George V in August 1937, and his first runway show featured designs heavily influenced by the Spanish Renaissance.[3] Balenciaga's success in Paris was nearly immediate. Within two years, the French press lauded him as a revolutionary, and his designs were highly sought-after.[3] Carmel Snow, the editor of Harper's Bazaar was an early champion of his designs.[4]
Customers risked their safety to travel to Europe during World War II to see Balenciaga's clothing.[3] During this period, he was noted for his "square coat," with sleeves cut in a single piece with the yoke, and for his designs with black (or black and brown) lace over bright pink fabric.[3]
However, it was not until the post-war years that the full scale of the inventiveness of this highly original designer became evident. His lines became more linear and sleek, diverging from the hourglass shape popularized by Christian Dior's New Look.[3] The fluidity of his silhouettes enabled him to manipulate the relationship between his clothing and women's bodies.[3] In 1951, he totally transformed the silhouette, broadening the shoulders and removing the waist. In 1955, he designed the tunic dress, which later developed into the chemise dress[3] of 1958. Other contributions in the postwar era included the spherical balloon jacket (1953), the high-waisted baby doll dress (1957), the cocoon coat (1957), the balloon skirt (1957), and the sack dress (1957).[3] In 1959, his work culminated in the Empire line, with high-waisted dresses and coats cut like kimonos. His manipulation of the waist, in particular, contributed to "what is considered to be his most important contribution to the world of fashion: a new silhouette for women."[3]
In the 1960s, Balenciaga was an innovator in his use of fabrics: he tended toward heavy fabrics, intricate embroidery, and bold materials.[3] His trademarks included "collars that stood away from the collarbone to give a swanlike appearance" and shortened "bracelet" sleeves.[3] His often spare, sculptural creations—including funnel-shape gowns of stiff duchess satin worn to acclaim by clients such as Pauline de Rothschild, Bunny Mellon, Marella Agnelli, Gloria Guinness and Mona von Bismarck—were considered masterworks of haute couture in the 1950s and 1960s. In 1960 he designed the wedding dress for Queen Fabiola of Belgium made of ivory duchess satin trimmed with white mink at the collar and the hips. Jackie Kennedy famously upset John F. Kennedy for buying Balenciaga's expensive creations while he was President because he feared that the American public might think the purchases too lavish. Her haute couture bills were eventually discreetly paid by her father-in-law, Joseph Kennedy.
Cristóbal Balenciaga left the house in 1968.[3]
Balenciaga today
Balenciaga is now owned by the Gucci Group (part of PPR), and its womenswear and menswear is headed by Nicolas Ghesquière.[5]
There was some conflict within the house of Balenciaga on Nicolas Ghesquiere's designs. The Gucci group said that if Balenciaga didn't become profitable within the year 2007, they would replace him.[citation needed] Ghesquière's F/W 2005 line showed that the house was not only profitable, but also attracted a number of celebrity customers including editor-in-chief at Vogue, Anna Wintour.
The house of Balenciaga designed the dresses worn by Jennifer Connelly and Nicole Kidman to the 2006 Academy Awards, as well as the wedding gown Kidman wore for her recent marriage to Keith Urban.[6] Kylie Minogue has also worn a Balenciaga dress for her "Slow" music video and for her concert tour.[7]
Today the brand is also famous for its line of motorcycle-inspired handbags, especially the famous "Lariat". Balenciaga currently owns only three boutiques in the United States their U.S. headquarters in New York on W 22nd St., Honolulu, and Los Angeles. A Boston and Orange County, CA boutique are planned to open in the coming months.
Balenciaga's Fall/Winter 2007 show has wowed Editor in chief of Teen Vogue Amy Astley, so much that a spread in Teen Vogue named "Global Studies", shot in Beijing, was influenced by the recent line, including skinny jodphers, tight, fitted blazers, beaded embellished scarves and other multiculti mixes.
Balenciaga is also very well known for creating avant-garde structural pieces, being on the edge of fashion and in the future of ready to wear.
NOTE:
Gucci
The House of Gucci, better known simply as Gucci, is an Italian iconic fashion and leather goods label. It was founded by Guccio Gucci (1881 – 1953) in Florence in 1921.[1] Gucci is considered one of the most famous, prestigious, and easily recognizable fashion brands in the world.[2] The House of Gucci belongs to the French conglomerate company Pinault-Printemps-Redoute (PPR).
Gucci generated circa US$7.7 billion worldwide of revenue in 2007 according to BusinessWeek magazine and reconfirmed it 46th position of the previous year in the magazine's annual "Top 100 Brands" chart.[3] For this reason Gucci is the second biggest-selling fashion brand after LVMH. Most importantly Gucci is the biggest-selling Italian brand in the world.[4] Gucci operates about 425 stores worldwide and it wholesales its products through franchisees and upscale department stores.
History of the Gucci
The House of Gucci (pronounced Guchi) was founded in 1921 by Guccio Gucci. In 1938, Gucci expanded and a boutique was opened in Rome. Guccio was responsible for designing many of the company's most notable products. In 1947, Gucci introduced the bamboo handle handbag, which is still a company mainstay. During the 1950s, Gucci also developed the trademark striped webbing, which was derived from the saddle girth, and the suede moccasin with a metal bit.
His wife Aida Calvelli had a large family, six children in all, though only his sons—Vasco, Aldo, Ugo, and Rodolfo—would play a role in leading the company. After Guccio's death in 1953, Aldo helped lead the company to a position of international prominence, opening the company’s first boutiques in London, Paris, and New York. Even in Gucci’s fledgling years, the family was notorious for its ferocious infighting. Disputes regarding inheritances, stock holdings, and day-to-day operations of the stores often divided the family and led to alliances. Gucci expanded overseas, board meetings about the company’s future often ended with tempers flaring and luggage and purses flying. Gucci targeted the Far East for further expansion in the late 1960s, opening stores in Hong Kong, Tokyo, and Korea. At that time, the company also developed its famous GG logo (Guccio Gucci's initials), the Flora silk scarf (worn prominently by Hollywood actress Grace Kelly), and the Jackie O shoulder bag, made famous by Jackie Kennedy, the wife of U.S. President John F. Kennedy.
Gucci remained one of the premier luxury goods establishments in the world until the late 1970s, when a series of disastrous business decisions and family quarrels brought the company to the verge of bankruptcy. At the time, brothers Aldo and Rodolfo controlled equal 50% shares of the company, though contributed less to the company than he and his sons did. In 1979, Aldo developed the Gucci Accessories Collection, or GAC, intended to bolster the sales for the Gucci Parfums sector, which his sons controlled. GAC consisted of small accessories, such as cosmetic bags, lighters, and pens, which were priced at considerably lower points than the other items in the company’s accessories catalogue. Aldo relegated control of Parfums to his son Roberto in an effort to weaken Rodolfo’s control of the overall operations of the company.
The AMC Hornet station wagon interior by Gucci
Aldo Gucci expanded into new markets including an agreement with American Motors Corporation (AMC). The 1972 AMC Hornet compact "Sportabout" station wagon became one of the first American cars to offer a special luxury trim package created by a famous fashion designer. The Gucci cars sported boldly striped green, red, and buff upholstery and on the door panels, as well as the designer's emblems and exterior color selections.
Though the Gucci Accessories Collection was well received, it proved to be the force that brought the Gucci dynasty crashing down. Within a few years, the Perfumes division began outselling the Accessories division. The newly-founded wholesaling business had brought the once-exclusive brand to over a thousand stores in the United States alone with the GAC line, deteriorating the brand’s standing with fashionable customers. "In the 1960s and 1970s," writes Vanity Fair editor Graydon Carter, "Gucci had been at the pinnacle of chic, thanks to icons such as Audrey Hepburn, Grace Kelly, and Jacqueline Onassis. But by the 1980s, Gucci had lost its appeal, becoming a tacky airport brand."
Soon, cheap knockoffs of Gucci wares had appeared on the market, further tarnishing the Gucci name. Meanwhile, infighting was taking its toll on the operations of the company back in Italy: Rodolfo and Aldo squabbled over the Parfums division, of which Rodolfo controlled a meager 20% stake. By the mid-1980s, when Aldo was convicted of tax evasion in the United States by the testimony of his own son, the outrageous headlines of gossip magazines generated as much publicity for Gucci as its designs.
Rodolfo’s death in 1983 caused a major shakeup in the company when he left his 50% stake in Gucci to his son, Maurizio Gucci. Maurizio allied with Aldo’s son Paolo to gain control of the Board of Directors and established the Gucci Licensing division in the Netherlands for purposes. (This action would later have a drastic impact on the outcome of the company’s dispute with the world’s largest luxury goods company, LVMH Moët Hennessy Louis Vuitton.) Following the decision, the rest of the family left the company and, for the first time in years, one man was at the helm of Gucci. Maurizio sought to bury the fighting that had torn the company and his family apart and turned to talent outside of the company for Gucci’s future.
Corporate Gucci
Gucci store at night.
A turnaround of the company devised in the late 1980s made Gucci one of the world's most influential fashion houses and a highly profitable business operation. In October 1995 Gucci went public and had its first initial public offering on the AEX and NYSE for $22 per share. November 1997 also proved to be a successful year as Gucci acquired a watch licensee, Severin-Montres, and renamed it Gucci Timepieces. The Gucci brand is considered one of the most frequently mentioned brands in music. The firm was named "European Company of the Year 1998" by the European Business Press Federation for its economic and financial performance, strategic vision as well as management quality.
Gucci world offices and headquarters are in Florence, Paris, London, and New York. PPR headquarters are in Paris.New management
In 1989, Maurizio managed to persuade Dawn Mello, whose revival of New York's Bergdorf Goodman in the 1970s made her a star in the retail business, to join the newly formed Gucci Group as Executive Vice President and Creative Director Worldwide. At the helm of Gucci America was Domenico De Sole, a former lawyer who helped oversee Maurizio’s takeover of ten 1987 and 1989. The last addition to the creative team, which already included designers from Geoffrey Beene and Calvin Klein, was a young designer named Tom Ford. Raised in Texas and New Mexico, he had been interested in fashion since his early teens but only decided to pursue a career as a designer after dropping out of Parsons School of Design in 1986 as an architecture major. Dawn Mello hired Ford in 1990 at the urging of his partner, writer and editor Richard Buckley.
In the early 1990s, Gucci underwent what is now recognized as the poorest time in the company's history. Maurizio riled distributors, Investcorp shareholders, and executives at Gucci America by drastically reining in on the sales of the Gucci Accessories Collection, which in the United States alone generated $110 million in revenue every year. The company’s new accessories failed to pick up the slack, and for the next three years the company experienced heavy losses and teetered on the edge of bankruptcy. Maurizio was a charming man who passionately loved his family's business, but after four years most of the company's senior managers agreed that he was incapable of running the company. His management had had an adverse effect on the desirability of the brand, product quality, and distribution control. He was forced to sell his shares in the company to Investcorp in August 1993. Dawn Mello returned to her job at Bergdorf Goodman less than a year after Maurizio’s departure, and the position of creative director went to Tom Ford, then just 32 years old. Ford had worked for years under the uninspiring direction of Maurizio and Mello and wanted to take the company’s image in a new direction. De Sole, who had been elevated to President and Chief Executive Officer of Gucci Group NV, realized that if Gucci was to become a profitable company, it would require a new image, and so he agreed to pursue Ford’s vision.
Domenico De Sole was incensed by the news and declined Arnault’s request for a spot on the board of directors, where he would have access to Gucci’s confidential earnings reports, strategy meetings, and design concepts. De Sole reacted by issuing new shares of stock in an effort to dilute the value of Arnault’s holdings. He also approached French holding company Pinault-Printemps-Redoute (PPR) about the possibility of forming a strategic alliance. Francois Pinault, the company’s founder, agreed to the idea and purchased 37 million shares in the company, or a 40% stake. Arnault’s share was diluted to a paltry 20%, and a legal battle ensued to challenge the legitimacy of the new Gucci-PPR partnership, with the law firm of Skadden, Arps, Slate, Meagher & Flom representing Gucci. Courts in the Netherlands ultimately upheld the PPR deal, as it did not violate that country's business laws. The second largest shareholder is Crédit Lyonnais with 11%. As of September 2001 a settlement agreement was put into place between Gucci Group, LVMH, and PPR. 2001 was also an incredible year for the Gucci Group as it acquired percentages of Bottega Veneta, Di Modolo, Balenciaga, and formed a partnership with Stella McCartney.
Current creative team
Following Ford's departure, Gucci Group retained three designers to continue the success of the company's flagship label: Alessandra Facchinetti and Frida Giannini,[6] all of whom had worked under Ford's creative direction. Facchinetti was elevated to Creative Director of Womenswear in 2004 and designed for two seasons before leaving the company after a management dispute. Ray served as Creative Director of Menswear for three years before resigning in January 2006, citing his inability to create a consistent image for Gucci during his time as head designer. 32-year-old Giannini, who had been responsible for designing men's and women's accessories, currently serves as Creative Director for the entire brand. Giannini's Spring 2006 collection was lauded for its color and energy, recreating the buzz around the company's ready-to-wear that was first heard after Ford's 1995 season. Giannini's collections have thereafter departed from Ford's erotic 1990s looks. Even her fall-winter 2006 collection, with its sky-high hemlines and revealing necklines "wasn't quite Tom Ford's all-out orgy of glamour", as a review on Vogue magazine's website stated.
Cultural references
Because of its iconic status, Gucci is frequently mentioned in popular culture. With the onset of "designer label" culture in the mid to late 1970s, an early reference to Gucci in a pop song was He's The Greatest Dancer by Nile Rodgers and Bernard Edwards, 1979. It was performed by Sister Sledge. "The champion of dance, his moves would put you in a trance, and he never leaves the disco alone... He wears the finest clothes, the best designers, heaven knows, from his head down to his toes: Halston, Gucci, Fiorucci. He looks like a still, that man is dressed to kill..."
In hip hop music, where rappers often name-drop to brag about their lifestyles of luxury,[7] Gucci is frequently mentioned.[8] In 2003, Gucci was the third most mentioned brand in Billboard top 20 singles, with appearances in 47 different songs.[8] Some critics claim that lyrical references to products are actually paid endorsements.[7]) Songs in which Gucci is mentioned include Combination by Aerosmith; Add It Up by The Kinks; Gucci Time by Schooly D, I Know What You Want by Busta Rhymes and Mariah Carey; Jigga That Nigga, Oh My God, and Poppin' Tags by Jay-Z; Vapors and Groupie Luv by Snoop Dogg; Why You Hurt Me by Missy Elliott; P.I.M.P. by 50 Cent; Let's Get Down by Bow Wow; Favorite Things by Big Brovaz; Hell Yeah by Ginuwine; Paranoid Android by Radiohead; The Fad by Chevelle; Still Fly by Big Tymers; Big Poppa by Notorious B.I.G; High Rollers by Ice-T. One rapper uses Gucci in his stage name, Gucci Mane.
Gucci has also been mentioned in the movies Alfie, Pretty Woman, Pret a Porter, Troop Beverly Hills, Spiceworld: The Movie, Hannibal, The Wedding Planner, Maid in Manhattan, Hitch, Monster-in-Law, Legally Blonde, The Devil Wears Prada, Epic Movie and Sex and the City: The Movie. But also in the Italian film I Mitici - Colpo Gobbo a Milano. Cleavon Little's Sheriff Bart is seen riding with Gucci saddlebags in Blazing Saddles. Gucci was also mentioned in the last season of Friends in the episode The One With Princess Consuela. Gucci was mentioned frequently in the first season of the TV series Ugly Betty.
The word "Gucci" is used adjectivally in the British Army to describe items of kit bought by individual soldiers as being superior to the issued equivalent.
NOTE:
Gucci generated circa US$7.7 billion worldwide of revenue in 2007 according to BusinessWeek magazine and reconfirmed it 46th position of the previous year in the magazine's annual "Top 100 Brands" chart.[3] For this reason Gucci is the second biggest-selling fashion brand after LVMH. Most importantly Gucci is the biggest-selling Italian brand in the world.[4] Gucci operates about 425 stores worldwide and it wholesales its products through franchisees and upscale department stores.
History of the Gucci
The House of Gucci (pronounced Guchi) was founded in 1921 by Guccio Gucci. In 1938, Gucci expanded and a boutique was opened in Rome. Guccio was responsible for designing many of the company's most notable products. In 1947, Gucci introduced the bamboo handle handbag, which is still a company mainstay. During the 1950s, Gucci also developed the trademark striped webbing, which was derived from the saddle girth, and the suede moccasin with a metal bit.
His wife Aida Calvelli had a large family, six children in all, though only his sons—Vasco, Aldo, Ugo, and Rodolfo—would play a role in leading the company. After Guccio's death in 1953, Aldo helped lead the company to a position of international prominence, opening the company’s first boutiques in London, Paris, and New York. Even in Gucci’s fledgling years, the family was notorious for its ferocious infighting. Disputes regarding inheritances, stock holdings, and day-to-day operations of the stores often divided the family and led to alliances. Gucci expanded overseas, board meetings about the company’s future often ended with tempers flaring and luggage and purses flying. Gucci targeted the Far East for further expansion in the late 1960s, opening stores in Hong Kong, Tokyo, and Korea. At that time, the company also developed its famous GG logo (Guccio Gucci's initials), the Flora silk scarf (worn prominently by Hollywood actress Grace Kelly), and the Jackie O shoulder bag, made famous by Jackie Kennedy, the wife of U.S. President John F. Kennedy.
Gucci remained one of the premier luxury goods establishments in the world until the late 1970s, when a series of disastrous business decisions and family quarrels brought the company to the verge of bankruptcy. At the time, brothers Aldo and Rodolfo controlled equal 50% shares of the company, though contributed less to the company than he and his sons did. In 1979, Aldo developed the Gucci Accessories Collection, or GAC, intended to bolster the sales for the Gucci Parfums sector, which his sons controlled. GAC consisted of small accessories, such as cosmetic bags, lighters, and pens, which were priced at considerably lower points than the other items in the company’s accessories catalogue. Aldo relegated control of Parfums to his son Roberto in an effort to weaken Rodolfo’s control of the overall operations of the company.
The AMC Hornet station wagon interior by Gucci
Aldo Gucci expanded into new markets including an agreement with American Motors Corporation (AMC). The 1972 AMC Hornet compact "Sportabout" station wagon became one of the first American cars to offer a special luxury trim package created by a famous fashion designer. The Gucci cars sported boldly striped green, red, and buff upholstery and on the door panels, as well as the designer's emblems and exterior color selections.
Though the Gucci Accessories Collection was well received, it proved to be the force that brought the Gucci dynasty crashing down. Within a few years, the Perfumes division began outselling the Accessories division. The newly-founded wholesaling business had brought the once-exclusive brand to over a thousand stores in the United States alone with the GAC line, deteriorating the brand’s standing with fashionable customers. "In the 1960s and 1970s," writes Vanity Fair editor Graydon Carter, "Gucci had been at the pinnacle of chic, thanks to icons such as Audrey Hepburn, Grace Kelly, and Jacqueline Onassis. But by the 1980s, Gucci had lost its appeal, becoming a tacky airport brand."
Soon, cheap knockoffs of Gucci wares had appeared on the market, further tarnishing the Gucci name. Meanwhile, infighting was taking its toll on the operations of the company back in Italy: Rodolfo and Aldo squabbled over the Parfums division, of which Rodolfo controlled a meager 20% stake. By the mid-1980s, when Aldo was convicted of tax evasion in the United States by the testimony of his own son, the outrageous headlines of gossip magazines generated as much publicity for Gucci as its designs.
Rodolfo’s death in 1983 caused a major shakeup in the company when he left his 50% stake in Gucci to his son, Maurizio Gucci. Maurizio allied with Aldo’s son Paolo to gain control of the Board of Directors and established the Gucci Licensing division in the Netherlands for purposes. (This action would later have a drastic impact on the outcome of the company’s dispute with the world’s largest luxury goods company, LVMH Moët Hennessy Louis Vuitton.) Following the decision, the rest of the family left the company and, for the first time in years, one man was at the helm of Gucci. Maurizio sought to bury the fighting that had torn the company and his family apart and turned to talent outside of the company for Gucci’s future.
Corporate Gucci
Gucci store at night.
A turnaround of the company devised in the late 1980s made Gucci one of the world's most influential fashion houses and a highly profitable business operation. In October 1995 Gucci went public and had its first initial public offering on the AEX and NYSE for $22 per share. November 1997 also proved to be a successful year as Gucci acquired a watch licensee, Severin-Montres, and renamed it Gucci Timepieces. The Gucci brand is considered one of the most frequently mentioned brands in music. The firm was named "European Company of the Year 1998" by the European Business Press Federation for its economic and financial performance, strategic vision as well as management quality.
Gucci world offices and headquarters are in Florence, Paris, London, and New York. PPR headquarters are in Paris.New management
In 1989, Maurizio managed to persuade Dawn Mello, whose revival of New York's Bergdorf Goodman in the 1970s made her a star in the retail business, to join the newly formed Gucci Group as Executive Vice President and Creative Director Worldwide. At the helm of Gucci America was Domenico De Sole, a former lawyer who helped oversee Maurizio’s takeover of ten 1987 and 1989. The last addition to the creative team, which already included designers from Geoffrey Beene and Calvin Klein, was a young designer named Tom Ford. Raised in Texas and New Mexico, he had been interested in fashion since his early teens but only decided to pursue a career as a designer after dropping out of Parsons School of Design in 1986 as an architecture major. Dawn Mello hired Ford in 1990 at the urging of his partner, writer and editor Richard Buckley.
In the early 1990s, Gucci underwent what is now recognized as the poorest time in the company's history. Maurizio riled distributors, Investcorp shareholders, and executives at Gucci America by drastically reining in on the sales of the Gucci Accessories Collection, which in the United States alone generated $110 million in revenue every year. The company’s new accessories failed to pick up the slack, and for the next three years the company experienced heavy losses and teetered on the edge of bankruptcy. Maurizio was a charming man who passionately loved his family's business, but after four years most of the company's senior managers agreed that he was incapable of running the company. His management had had an adverse effect on the desirability of the brand, product quality, and distribution control. He was forced to sell his shares in the company to Investcorp in August 1993. Dawn Mello returned to her job at Bergdorf Goodman less than a year after Maurizio’s departure, and the position of creative director went to Tom Ford, then just 32 years old. Ford had worked for years under the uninspiring direction of Maurizio and Mello and wanted to take the company’s image in a new direction. De Sole, who had been elevated to President and Chief Executive Officer of Gucci Group NV, realized that if Gucci was to become a profitable company, it would require a new image, and so he agreed to pursue Ford’s vision.
Domenico De Sole was incensed by the news and declined Arnault’s request for a spot on the board of directors, where he would have access to Gucci’s confidential earnings reports, strategy meetings, and design concepts. De Sole reacted by issuing new shares of stock in an effort to dilute the value of Arnault’s holdings. He also approached French holding company Pinault-Printemps-Redoute (PPR) about the possibility of forming a strategic alliance. Francois Pinault, the company’s founder, agreed to the idea and purchased 37 million shares in the company, or a 40% stake. Arnault’s share was diluted to a paltry 20%, and a legal battle ensued to challenge the legitimacy of the new Gucci-PPR partnership, with the law firm of Skadden, Arps, Slate, Meagher & Flom representing Gucci. Courts in the Netherlands ultimately upheld the PPR deal, as it did not violate that country's business laws. The second largest shareholder is Crédit Lyonnais with 11%. As of September 2001 a settlement agreement was put into place between Gucci Group, LVMH, and PPR. 2001 was also an incredible year for the Gucci Group as it acquired percentages of Bottega Veneta, Di Modolo, Balenciaga, and formed a partnership with Stella McCartney.
Current creative team
Following Ford's departure, Gucci Group retained three designers to continue the success of the company's flagship label: Alessandra Facchinetti and Frida Giannini,[6] all of whom had worked under Ford's creative direction. Facchinetti was elevated to Creative Director of Womenswear in 2004 and designed for two seasons before leaving the company after a management dispute. Ray served as Creative Director of Menswear for three years before resigning in January 2006, citing his inability to create a consistent image for Gucci during his time as head designer. 32-year-old Giannini, who had been responsible for designing men's and women's accessories, currently serves as Creative Director for the entire brand. Giannini's Spring 2006 collection was lauded for its color and energy, recreating the buzz around the company's ready-to-wear that was first heard after Ford's 1995 season. Giannini's collections have thereafter departed from Ford's erotic 1990s looks. Even her fall-winter 2006 collection, with its sky-high hemlines and revealing necklines "wasn't quite Tom Ford's all-out orgy of glamour", as a review on Vogue magazine's website stated.
Cultural references
Because of its iconic status, Gucci is frequently mentioned in popular culture. With the onset of "designer label" culture in the mid to late 1970s, an early reference to Gucci in a pop song was He's The Greatest Dancer by Nile Rodgers and Bernard Edwards, 1979. It was performed by Sister Sledge. "The champion of dance, his moves would put you in a trance, and he never leaves the disco alone... He wears the finest clothes, the best designers, heaven knows, from his head down to his toes: Halston, Gucci, Fiorucci. He looks like a still, that man is dressed to kill..."
In hip hop music, where rappers often name-drop to brag about their lifestyles of luxury,[7] Gucci is frequently mentioned.[8] In 2003, Gucci was the third most mentioned brand in Billboard top 20 singles, with appearances in 47 different songs.[8] Some critics claim that lyrical references to products are actually paid endorsements.[7]) Songs in which Gucci is mentioned include Combination by Aerosmith; Add It Up by The Kinks; Gucci Time by Schooly D, I Know What You Want by Busta Rhymes and Mariah Carey; Jigga That Nigga, Oh My God, and Poppin' Tags by Jay-Z; Vapors and Groupie Luv by Snoop Dogg; Why You Hurt Me by Missy Elliott; P.I.M.P. by 50 Cent; Let's Get Down by Bow Wow; Favorite Things by Big Brovaz; Hell Yeah by Ginuwine; Paranoid Android by Radiohead; The Fad by Chevelle; Still Fly by Big Tymers; Big Poppa by Notorious B.I.G; High Rollers by Ice-T. One rapper uses Gucci in his stage name, Gucci Mane.
Gucci has also been mentioned in the movies Alfie, Pretty Woman, Pret a Porter, Troop Beverly Hills, Spiceworld: The Movie, Hannibal, The Wedding Planner, Maid in Manhattan, Hitch, Monster-in-Law, Legally Blonde, The Devil Wears Prada, Epic Movie and Sex and the City: The Movie. But also in the Italian film I Mitici - Colpo Gobbo a Milano. Cleavon Little's Sheriff Bart is seen riding with Gucci saddlebags in Blazing Saddles. Gucci was also mentioned in the last season of Friends in the episode The One With Princess Consuela. Gucci was mentioned frequently in the first season of the TV series Ugly Betty.
The word "Gucci" is used adjectivally in the British Army to describe items of kit bought by individual soldiers as being superior to the issued equivalent.
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