Billabong is a clothing brand and public company (ASX:BBG) traded on the Australian Securities Exchange (as Billabong International) since 11 August 11 2000. Billabong was founded in 1973 by Gordon and Rena Merchant.
As well as the Billabong brand-name, the company sells surfwear and accessories under the Palmers Surf, Honolua Surf, Von Zipper, Kustom (footwear), Nixon, Xcel Wetsuits and Tigerlily brands, and also Element skate clothing and hardware. The brands are available at various surf and skateboard stores locations.
Acquisitions
Element was acquired in July 2002. Element is a dominant player in the skateboarding apparel and hardgoods market.
Kustom and Palmers Surf were acquired in October 2004.
Nixon was acquired in January 2006 from founders Andy Laats and Chad DiNenna. Nixon is a dominant player in the boardsports watch market.
Xcel was acquired in September 2007. The brand, a premium United States-based wetsuit and technical watersport accessories brand established in 1982, is focused on product for the surfing, diving (recreational and military), ocean paddling, sun protection and wakeboarding markets and was recently awarded the "Wetsuit of the Year" title by the Surf Industry Manufacturers' Association.[5]
Tigerlily was acquired in December 2007 from founder Jodhi Meares.
Quiet Flight Surf Shops, a chain of retail stores on the east coast of the United States, was acquired in June 2008.
Sector 9, a manufacturer of longboard skateboards, was acquired in June 2008.
In 2008 - Billabong merged with Surf Warehouse and Quiet Flight.
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